Thursday, October 17, 2019

The Seven Deadly Sins of SEO: #1 “Hidden Text”

Anyone with a basic understanding of search engine optimization will know that text on a website plays a large part in how you are ranked in search engines. In fact, it could be argued that the textual content of a website is actually the most important thing for search engines. It’s therefore natural for the […]

What Is Robots.txt?

For a search engine to keep their listings up to date, and present the most accurate search engine results, they perform an action known as a ‘crawl’. This is essentially sending a ‘bot’ (sometimes known as a ‘spider’) out to crawl the internet. The bot will then find new pages, updated pages or pages it […]

Why Is SEO Important?

Think back to the days before the internet, when everyone looked for business listings in the Yellow Pages or a similar hard copy directory. Now, imagine you’re trying to find a plumber. You go to the “P” page, flick through, and only see three plumbers listed. It’d be a massive advantage for the three plumbers, […]

What Is SEO?

“SEO” stands for “search engine optimization”, and as the name would suggest, it’s all about utilizing your website so that search engines can find it easily. When someone searches for a website, they will key a few choice words in to their chosen search engine. For example, if they’re looking for a restaurant in New […]

Heavenly SEO Practices: Unique Content

The concept of unique content is inextricably linked to the issue of duplicate content. Duplicate content, even the most inexperienced of internet marketers will know, is a big no-no – even if the exact rules (and what qualifies as duplicate content) are a little blurred. Yet everyone knows that duplicate content is to be avoided […]

Heavenly SEO Practices: Quality Content

One of the major mistakes made by newcomers to the internet marketing world is to assume ‘content’ means nothing more than ‘keyword stuffed text’. Yes, we all know and appreciate the importance of keywords, and we all want to get them on to our websites in the cheapest and quickest way possible. Yet something that […]

Should You Outsource Your SEO Work?

Search engine optimization is one of those odd, new Millennium techniques that has arrived right at the time when the average user can become an expert. Yes, you need to study SEO, but by and large the mechanics of it can be self-taught using internet forums and help guides. Yet there are companies that offer […]

The Seven Deadly Sins of SEO: #7 “Avoid Black Hat Techniques”

They appear every so often on internet marketing forums; people claiming to have discovered a fool proof “black hat” search engine optimization technique. Their technique, available for a price, will propel your website to the top of the search engine listings – and of course they guarantee you’ll never get caught. Now, think about it. […]

The Seven Deadly Sins of SEO: #6 “Title Stacking”

When it comes to search engine optimization, one of the most useful tools in a web developer’s arsenal is the < title > tags within HTML code. Unlike articles, which must be based around keywords (a procedure which is never easy), the < title > tag is a section of code which you can pack […]

Evaulating Web Site Performance

Setting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your website goals. If you don’t know what you want your site to accomplish, it will most likely fail to accomplish anything. Without goals to […]

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